ATLANTA - AutoTrader.com, an automotive marketplace and consumer information website, announced that in cooperation with Kia Motors America (KMA), it will now include Kia Certified Pre-Owned (CPO) inventory on its site. This collaboration will allow Kia and Kia CPO program dealers the opportunity to reach a highly focused audience of in-market car shoppers and influence their consideration of Kia CPO as they make their next vehicle purchase.
"With demand rising for Certified Pre-Owned vehicles, our relationship with AutoTrader.com will more effectively drive customers to view and purchase our Kia dealers' inventory," said Tom Loveless, vice president, sales, KMA. "AutoTrader.com has pioneered online vehicle advertising, and we are looking forward to what this new opportunity can do for both our customers and our Kia dealers."
The Kia CPO program is administered by one of the largest independent finance and insurance leaders, JM&A Group. Potential buyers can visit www.autotrader.com to view the wide selection of CPO Kia vehicles from Kia CPO dealerships across the United States by leveraging AutoTrader.com's robust search functionality. Consumers simply search AutoTrader.com's database for both pre-owned and CPO vehicles. Vehicles that are part of the Kia CPO program will be aggregated in an exclusive Kia CPO area on the site for the convenience of shoppers. At this time, KMA will also launch an advertising campaign on AutoTrader.com to create brand awareness around the Kia CPO program.
"With Kia's reputation of providing quality products at affordable prices, we're happy to bring this enhanced CPO shopping experience to shoppers looking for high quality, affordable vehicles," said AutoTrader.com's President and CEO Chip Perry.