CARMEL, IN — ADESA and Toyota Financial Services (TFS) announced they finished out the year with two record weekend sales events on DealerBlock. ADESA DealerBlock hosts a Weekend Sale every Friday through Monday, providing dealers with an additional venue for sourcing inventory. During the Weekend Sale, buyers can find vehicles from top sellers in a competitive bidding environment.
“The holidays tend to be a slower selling season, so the fact that we reached these record numbers this time of year is phenomenal,” said Jason Ferreri, ADESA vice president of e-business, sales and operations. “It is a testament to the strong working relationship between our partners at TFS and our team at ADESA.”
TFS offered an impressive selection of Toyota and Lexus vehicles for the DealerBlock Weekend Sale events, including top-selling models such as Tundra, Lexus RX330, 4Runner and Camry. Additionally, the five participating TFS auctions—ADESA Boston, ADESA Dallas, ADESA Lexington, ADESA Los Angeles and ADESA New Jersey—rallied to promote these weekend events.
“This was our first opportunity to sell vehicles during the last two weekends of a calendar year,” said Ralph Fisco, national remarketing manager for TFS. “So I challenged everyone to take full advantage of this unique prospect. ADESA surpassed our expectations with two record weekend sale events as well as an exceptional year overall during a difficult market.”