IRVINE, CA - Kelley Blue Book, www.kbb.com, a provider of new- and used-car information, announced an all-time traffic high for its top-rated consumer Web site, with more than 618,000 visits to kbb.com on July 13.
Despite the auto industry's sales troubles this year, Kelley Blue Book's kbb.com has consistently drawn more than 13 million visits each month so far this year, with traffic peaking in March at 15 million visits. Kbb.com visitors have steadily exceeded 14 million per month for the past three months (April - June 2009). In addition, in-market car shoppers have viewed nearly 400 million vehicle pricing reports since the beginning of the year.
In addition to its Blue Book new- and used-car values, Kelley Blue Book offers a wide variety of resources, advice, and tools for in-market car shoppers on kbb.com. In the past year alone, kbb.com has launched its Perfect Car Finder Photo Edition, KBB Green, an optimized version of kbb.com for mobile devices and most recently, and a Cash for Clunkers calculator.
The top five most-researched model/trim combinations on the record-breaking traffic day for kbb.com were the 2010 Chevrolet Camaro SS, 2009 Honda CR-V LX 2WD, 2010 Toyota Prius, 2010 Chevrolet Camaro LS, and 2010 Toyota Camry LE, respectively. The 2010 Chevrolet Camaro was the most-researched vehicle on July 13, with three of its trim levels (SS, LS and LT) present among the top 10 most-researched model/trim combinations on the same date.