IRVINE, CA - The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brands that capture the attention and enthusiasm of the new-vehicle buying public. The 2009 Brand Image Awards, presented to the top brands in 10 categories, are based on consumer opinions collected at kbb.com throughout 2008.

Award winners include:

  • Best Value Brand: Toyota

  • Coolest Brand: BMW

  • Most Family Friendly Brand: Toyota

  • Most Rugged Truck Brand: Ford

  • Best Performance Brand: BMW

  • Best Comfort Brand: Cadillac

  • Best Interior Design Brand: Cadillac

  • Best Exterior Design Brand – Luxury: BMW

  • Best Exterior Design Brand – Non-Luxury: Nissan

  • Best Prestige Brand: Mercedes-Benz

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