CARMEL, IN — PAR North America, a subsidiary of ADESA, announces the launch of its vehicle certification program. PAR Platinum Plus Certified offers buyers a seven-day mechanical guarantee —with no restrictions on mileage or model year. To promote standardization and ease of use, menu pricing is already in place at all auction locations within the PAR network, and AutoIMS will be utilized for transmitting all reconditioning estimates electronically.
“We recently rolled out this program at select locations and have already received positive feedback from purchasing dealers and, at the same time, have recognized a significant retention lift for our clients,” explained Jerry Kroshus, president and COO, PAR North America. “We are pleased to offer our buyers and clients a comprehensive program to further increase dealer confidence when buying in the PAR lanes.”
In his previous roles with companies such HSBC Auto Finance and CitiFinancial Auto, Kroshus gained extensive experience implementing successful certification programs. He oversaw the design and implementation of the PAR Platinum Plus Certified program to ensure it is easy to administer to PAR clients, auctions and buyers.
With the increase in e-commerce within the remarketing industry, the PAR Platinum Plus Certified program will benefit online buyers. “This type of certification program will help increase our Internet penetration levels for our PAR clients, and will also give buyers greater assurance when purchasing online. This is especially true for dealers who are interested in purchasing repossessed vehicles—as the risk associated with this product is typically higher.”