CARMEL, IN – Chris Carli and Cheryl Maidment have been named directors of sales and operations for ADESA’s e-business department and will be reporting directly to ADESA’s Vice President of E-Business Jason Fererri.
Carli started his career with ADESA more than 10 years ago as a Top Line sales manager at ADESA Boston. He then became the auction’s general sales manager. In this role, he was responsible for overseeing all of the auction’s sales and marketing initiatives for the past nine years. He has served in a variety of positions during his 25 years in the automotive remarketing industry and holds a degree in banking and finance from Suffolk University.
Maidment joins ADESA after nearly eight years as the program director for ATC-Onlane, a Toronto-based online vehicle sales and retail channel. Prior to her time at ATC-Onlane, she held positions of increasing responsibility within various auctions, including Canadian Auction Group and Saskatoon Wholesale Auto Auction. She brings with her more than 23 years of automotive remarketing experience and continues to serve on several industry-related committees.