ATLANTA – www.AutoTrader.com experienced record site traffic of 959,720 unique visitors and a record 3.8 million vehicle searches on Feb. 19. AutoTrader.com attributes the spike to exposure during the NBA All-Star 2008 in New Orleans.
“These numbers validate AutoTrader.com’s marketing strategy of aligning with high-profile partners to increase site traffic and bring unprecedented value to the auto dealers and individuals who list cars for sale on AutoTrader.com,” said AutoTrader.com Vice President of Marketing Clark Wood. “The NBA and TNT are important marketing partners and this spike in traffic proves the value they deliver. Add in AutoTrader.com’s other marketing partnerships and initiatives and you can see we’ve created a marketing program that gets our name brand out there consistently week after week, bringing car buyers to our site in numbers that are unmatched.”
AutoTrader.com serves as the presenting partner of the NBA on TNT’s Tip-Off show. The partnership includes significant presence during marquee NBA events, including NBA All-Star 2008, which took place last week in New Orleans.
The season-long involvement with the nationally televised NBA pregame show gives AutoTrader.com’s brand exposure during the show on TNT, as well as TNT HD, the Airport Channel, NBA TV, NBA.com, and other NBA digital assets and Turner Broadcasting properties. In addition to pregame and on-court exposure, AutoTrader.com is a prominent commercial advertiser during NBA telecasts on TNT throughout the season. This is the second year AutoTrader.com has partnered with the NBA on TNT.
The NBA Tip-Off Show presented by AutoTrader.com airs regularly throughout the NBA season on Thursday evenings at 8 p.m. ET on TNT and is rebroadcast on TNT OverTime on www.NBA.com.