CHATTANOOGA, TN – Chattanooga Auto Auction has developed a new and unique way to deliver its marketing message, partnering with Honda Remarketing and the Tennessee Independent Automobile Dealers Association (TNIADA) to sponsor a vehicle that goes everywhere business takes the directors of TNIADA.
TNIADA recently purchased a company mini-van, driven by Executive Director Darryl Noble and Membership/Marketing Director Lisa Noble. The van is wrapped with advertisements and displays the Chattanooga Auto Auction and Honda Remarketing logos, with a banner carrying reference to the Honda open sale at the auction and the auction’s Web site.
Erik Smith, marketing manager for Chattanooga Auto Auction reports the idea for the Ad-Van came about as the auction’s ownership and management examined ways to expand dealer participation in the southeast region.
“We determined that strengthening our partnership with TNIADA was a vital element in our efforts to work with independent and franchise dealers alike,” Smith said. “The Ad-Van accomplished a number of objectives at once: supporting our dealer customers through the association, expanding the awareness of our auction to dealers in our region, and promoting the Honda Finance sale at Chattanooga Auto Auction throughout the state in an unusual and eye-catching way.”
The traveling marketing piece is seen all over Tennessee, as it travels to dealerships, other auctions, even the national conference in Nashville.
Chattanooga Auto Auction holds a Honda Finance sale every other Tuesday at 10 a.m.
Chattanooga is a member of the ServNet Auction Group.