ATLANTA– Manheim and Avis Budget Group recently teamed up to host the first-ever “Float Your Boat” campaign that awarded a boat to an Avis Budget Group buyer at each of 14 Manheim operating locations. The campaign helped Avis Budget Group achieve double-digit increases in buyers and units sold during the first six months of the year.
“The ‘Float Your Boat’ campaign helped Avis Budget Group drive more sales and bring new buyers into the lanes. All the Manheim locations fully embraced the campaign,” said Todd August, Avis Budget Group director of wholesale operations. “The combination of a consistent national theme, along with unique local efforts, generated buyer interest and made this a solid campaign for everyone.”
The “Float Your Boat” campaign helped lead to a 39-percent increase in buyers and 61-percent increase in units sold for Avis Budget Group from Jan. 1 to June 15, 2007. The promotion featured a boat giveaway at each participating operating location.