In addition to offering reviews, the new service provides a Five-Star rating system that allows consumers to rate vehicles on attributes, such as comfort, performance, appearance, and quality.
"Word of mouth is a driving force when shopping for a car," said Brett Hurt, Bazaarvoice's founder and chief executive officer. "The Bazaarvoice hosted customer ratings and reviews service enables CarMax customers to more effectively communicate their opinions on specific makes and models. The addition of a Five-Star rating system allows shoppers to quickly visualize how the collective marketplace rates a certain vehicle."
CarMax offers consumers a no-hassle, no-haggle car-buying experience and a broad selection of high-quality used vehicles. CarMax guarantees the quality of the cars sold, does not sell flood or frame-damaged vehicles, and guarantees a clean title and accurate odometer readings on its cars. All vehicles are thoroughly inspected and reconditioned, and CarMax offers a five-day, money-back guarantee and a limited 30-day warranty (60-day in Connecticut).
Online shoppers can use the carmax.com Web site to search the company's inventory of more than 25,000 used and new cars. The Web site showcases each vehicle with multiple photos, the "no-haggle" price, and information on features, options, and fuel economy. In fiscal year 2007, carmax.com averaged more than 4 million visits per month.