ATLANTA – Manheim’s Greater New Orleans Auto Auction, based in Slidell, La., recently participated in GE Remarketing’s Mega-Sale during the location’s 13th annual Mardi Gras week and also tied in a “Rebuilding the Gulf Coast” promotion to benefit a local family affected by Hurricane Katrina.
Greater New Orleans’ Mardi Gras week sales attracted more than 700 dealers, offered 1,519 units and sold 75 percent. At the Mega-Sale, GE Remarketing sold 95 percent of the 150 units offered.
The top five buyers at the Mega-Sale participated in GE Remarketing’s “Deal or No Deal” to compete for the grand prize – a GE kitchen set that would be donated in the names of GE Remarketing and DriveTime to Leroy and Germaine Luke, a family selected by Catholic Charities of New Orleans. DriveTime’s Chad Vinson of San Antonio, Texas, won the grand prize.
Catholic Charities selected the Lukes to receive a GE refrigerator, range, and microwave based on Luke’s volunteer efforts. Even though Hurricane Katrina had caused significant flood damage to his family’s home, Luke immediately went to his church and began helping others affected by the disaster.