“Hosting a mobile sale with CNH Capital allows us to reach a broader customer base, many of whom may be unaware of our services,” said Karen Braddy, director of heavy trucks, highline and specialty for Manheim.
The sale will begin at 10 a.m. and will feature more than 100 pieces of equipment from Case IH, New Holland, Case and New Holland Construction. CNH Capital is a financing division for CNH Global N.V.
The auction, open to the public, will include tractors, skid steers, sprayers, balers, quad tracs, and more. It will be hosted by CNH Capital in conjunction with Metro Milwaukee Auto Auction.
The mobile auction unit, which will be used for the sale, includes a trailer with an office for dealer check-in, an auctioneer window, and Manheim Simulcast via satellite. A handheld-camera operator gives online dealers enhanced close-ups previously unavailable through Manheim Simulcast.