“Armada” captures the experience of a couple shopping for a car on AutoTrader.com. An armada of cars speeds through the streets towards their house, but as they narrow their choice, first through make and model, then color, and price, cars peel away. In the final shot, the car that meets their needs, in this case a red Mustang GT, spins into their driveway. The message is intended to inform viewers that they can find the right car at the right price at AutoTrader.com.
“Armada” will continue to air on Thursday nights as part of AutoTrader.com’s marketing partnership with the NBA. The TNT NBA Tip-Off Show Presented by AutoTrader.com airs regularly throughout the NBA season and is hosted by Ernie Johnson, Charles Barkley, and Kenny Smith, with guest appearances by Reggie Miller and Magic Johnson.
The tagline, “the ultimate automotive marketplace” is used in the spot. Christian Slater, who voiced television and radio spots for AutoTrader.com in 2006, returns as the voice of “Armada.”