has promoted Matt McKenna to vice president, national account sales. In his new role, McKenna will continue to oversee both the national accounts sales and account management teams, but he will also focus on increasing AutoTrader.com’s new car-oriented content, while strengthening current partnerships and developing new business opportunities with automotive manufacturers. He will also continue to manage non-automotive advertisers. McKenna reports to senior vice president of sales, Hal Greene.
McKenna joined AutoTrader.com in 2000 as director of sales servicing Detroit-based clients and, more recently, he served as general manager of national accounts, helping to lead the way to AutoTrader.com's new-car and certified pre-owned presence in the marketplace.