Vehicles that are newly listed on AutoTrader.com - within the past seven days at the time of a consumer's visit to the site - will now be accompanied by a green highlighted callout display that reads "Newly Listed" in the upper left-hand corner of the vehicle ad on the search results page of the Web site. When a user hovers the icon over the "Newly Listed" display, an on-screen message appears with an additional explanation reading, "Newly Listed - Listed within the past 7 days." The indicator is always associated with the listing seller of the vehicle and will be displayed for both new dealer-listed vehicles and for-sale-by-owner listed cars.
The function - the first in a series of search enhancements planned for the Web site by the end of the year - can be used in tandem with another recent AutoTrader.com consumer offering, My AutoTrader.com. My AutoTrader.com provides personalization of the car-shopping process by allowing users to save searches and specific vehicles that match search criteria. The Newly Listed Indicator will further assist users of the My AutoTrader.com function to customize their search process by identifying updated inventory on subsequent visits to the site.