IRVINE, CA – Kelley Blue Book (, announced the availability of LeadDriver, a new Internet-based dealer solution enabling a dealer to capture leads when offering the Kelley Blue Book Trade-In values on the dealer’s Web site.

LeadDriver keeps consumers on the dealer’s site, presenting recognizable Kelley Blue Book information and trade-in values, and allowing the dealer to customize links driving shoppers to other areas of their site.

LeadDriver seamlessly integrates Kelley Blue Book Trade-In values within the dealer’s Web site while capturing leads. In addition to the car shopper’s contact information, LeadDriver provides the dealer with information on the car shopper’s trade-in vehicle (including Kelley Blue Book’s Trade-In value) and new vehicle of interest.

LeadDriver Trade-In Highlights:

  • Kelley Blue Book-branded logos and links on a dealer’s Web site drive car shoppers into the LeadDriver interface on the dealer’s Web site.

  • Kelley Blue Book Trade-In Values are displayed directly within the dealer’s Web site.

  • Customizable interface, messaging, and functionality to seamlessly integrate with each dealer’s Web site.

  • Can capture car shopper lead information along with their new vehicle of interest, while simultaneously generating a vehicle Trade-In value report.

    LeadDriver has a regular list price of $249 per month per rooftop; however, dealers who signed up at the National Automotive Dealers Association (NADA) 2006 trade show will receive the Show Special discount price of $149 per month per rooftop for the first year.

    Kelley Blue Book’s is launching an expanded online advertising offering specifically for dealers called ‘Dealer Showcase,’ designed specifically for dealers to increase traffic to their own Web sites and showrooms.