LeadDriver keeps consumers on the dealer’s site, presenting recognizable Kelley Blue Book information and trade-in values, and allowing the dealer to customize links driving shoppers to other areas of their site.
LeadDriver seamlessly integrates Kelley Blue Book Trade-In values within the dealer’s Web site while capturing leads. In addition to the car shopper’s contact information, LeadDriver provides the dealer with information on the car shopper’s trade-in vehicle (including Kelley Blue Book’s Trade-In value) and new vehicle of interest.LeadDriver Trade-In Highlights:
LeadDriver has a regular list price of $249 per month per rooftop; however, dealers who signed up at the National Automotive Dealers Association (NADA) 2006 trade show will receive the Show Special discount price of $149 per month per rooftop for the first year.
Kelley Blue Book’s kbb.com is launching an expanded online advertising offering specifically for dealers called ‘Dealer Showcase,’ designed specifically for dealers to increase traffic to their own Web sites and showrooms.