ATLANTA – Manheim is launching a new marketing and advertising campaign designed to capture the growing scope of services it now offer, the remarketing company has announced.
The new campaign will follow the theme: “Manheim Does More” and will highlight the comprehensive array of offerings that are available to remarketers through the “Manheim Marketplace.”
According to Manheim, the company handled more than 10 million vehicles offered for sale in 2004, attracting to its sales a large number of buying dealers. The company also provides an array of related services, including reconditioning, transportation, marshalling, title process management, arbitration, inspections, certification, vehicle recovery, and the real-time vehicle pricing service, Manheim Market Report. These services, available at auction or via Manheim’s online services, reportedly help to ensure that dealers buy retail-ready vehicles with confidence in the transaction and vehicle condition.
The company will continue to work with customers to develop new and useful solutions. Many of the new or expanded services Manheim offer are a direct result of customer input, says the company.