Manheim’s 2004 Used-Car Market Report (UCMR) won the Gold Pen Award – the highest honor given by the Nashville, Tenn., chapter of the International Association of Business Communicators (IABC) at its annual awards program June 10.
This year’s award in the “technical writing” category adds another accolade to the list of honors the UCMR has collected over the years. In 2003, the Report won IABC’s Silver Pen award as well as a national first-place honor at the Clarion Awards given by the Association of Women in Communications. It also won first place in the 2002 Parthenon Awards for the Nashville chapter of the Public Relations Society of America. In 2001 and 1999, the UCMR won second- and first-place Parthenon awards, respectively.
Now in its ninth year, the UCMR continues to build on its reputation as the automotive industry’s authoritative annual research publication for national media, for analysts who cover the automotive business and for others in the remarketing industry. Manheim developed the 2004 Used-Car Market Report to present an overview of remarketing in 2003, including comprehensive data and detailed analysis from Tom Webb, chief economist for Manheim, with an added focus on how a recent surge of technology products and services has strengthened the overall value of the used car market.