IronPlanet, an online marketplace for used heavy equipment and trucks, and Finning International Inc., the largest Cat dealer in the world, announced that Finning has agreed to jointly market used heavy equipment through Cat Auction Services, IronPlanet’s unreserved auction marketplace. Finning will be hosting IronPlanet’s first Canadian Cat Auction Services live unreserved public auction on Wednesday, October 21, 2015, in Edmonton, Alberta.

“We are excited to partner with Finning and to announce our first physical auction in Canada,” said Gregory J. Owens, IronPlanet chairman and CEO. “Our alliance with Finning supports IronPlanet’s critically important Canadian expansion efforts and furthers our ability to service our customers in Canada – and internationally – given Finning’s presence in South America, the United Kingdom and Ireland. IronPlanet is building the strongest used heavy equipment marketplace in the industry by offering our buyers access to a wide selection of used construction equipment, oil and gas services equipment and trucks across multiple auction platforms. We are pleased to be working with Finning, a leader in the world of heavy equipment, to serve customers globally.”

Finning customers will benefit from the industry’s most efficient heavy equipment distribution channel for their asset management needs. IronPlanet and its Cat Auction Services live auction platform will assist Finning and their customers to realize the best returns in their asset disposal process by reaching IronPlanet’s 1.4 million global registered users. IronPlanet customers will benefit from Finning’s international presence and the opportunity to buy or sell quality used heavy equipment across multiple geographies. Buyers will be able to buy with confidence as all equipment sold will be backed by IronPlanet’s exclusive IronClad Assurance, which assures an accurate representation of equipment condition.

“Finning is excited about this new alliance and we look forward to leveraging this global marketplace to provide value for our customers,” said Juan Carlos Villegas, Finning International chief operating officer and Finning Canada president. “We are looking forward to holding the first ever Cat Auction Services event in Canada later this year and combining the best of what IronPlanet and Finning have to offer.”

Auction Details

Wednesday, October 21, 2015

To Consign:   

Preview Location:   
Acheson Road West                              
825 – 53016 HWY 60
Acheson, Alberta, Canada

Auction Location:   
Marriott Resort Edmonton River Cree                               
300 East Lapotac Blvd.
Enoch, Alberta

IronPlanet has secured property on Acheson Road West to host its Cat Auction Services live unreserved auctions in Canada. With Finning joining Cat Auction Services, IronPlanet significantly expands its reach into Canada and its ability to give sellers and buyers the choice of attending one of Cat Auction Services live auctions in Canada or participating in IronPlanet’s weekly online auctions. 

IronPlanet and Cat Auction Services merged on April 1, 2015.