The International Automotive Remarketers Alliance (IARA) 2014 Summer Roundtable, was held August 19-21 at the Hyatt Regency McCormick in Chicago. The event broke attendance records, featured two Roundtable discussions, three keynote speakers, and a cruise of Lake Michigan overlooking the Chicago skyline.
Check out a photo gallery on the event here.
Starting with IARA committee meetings on August 19, Tony Long, executive director for the IARA welcomed attendees to the event, followed by IARA President Levi McCoy, who presented a state of the industry. The opening session and keynote speaker was Dan Gemp, president & CEO of Dreamscape marketing.
Day two kicked off with the two concurrent Roundtable discussions: Multi-Platform Offering, Selling, and Buying: Fact or Fiction, followed by the second Roundtable discussion: AutoGrade − Seeing is Believing! Both sessions were repeated to allow all attendees the ability to see everything.
Lunch on day two included an awards luncheon, where Mike Reid, national manager − remarketing at Toyota Financial Services was presented with the IARA Special Recognition Award and a presentation by keynote speaker Melinda Zabritski.
Additional sessions included an in-depth analysis of the trends impacting the auto remarketing industry and a closing keynote presentation by Shama Hyder on digital foresight and trends.
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