Justin, Victor and Brandon Soghomonian, owners of All Valley Dealers Auto Auction of North Hollywood, California, run ServNet’s newest auction location, which is a central auction operation in the...

Justin, Victor and Brandon Soghomonian, owners of All Valley Dealers Auto Auction of North Hollywood, California, run ServNet’s newest auction location, which is a central auction operation in the southwestern U.S.

Photo: ServNet

All Valley Dealers Auto Auction (AVDAA) of the Los Angeles area has joined the ServNet group of independent auctions, the company announced Feb. 21.

AVDAA is based in North Hollywood, California, the only auction in the center of the major Los Angeles market. Situated on 15 acres just 10 minutes from the Burbank airport, the auction includes four auction lanes with both in-lane and online selling, detail and reconditioning facilities, and full transportation services.  

ServNet continues to expand its national footprint, and we are happy to announce the addition of All Valley Dealers Auto Auction to our roster of the country’s premier independent auctions,” said Chad Bailey, president of the ServNet, in a news release. “AVDAA commands an impressive sector of the market in the Southwest distinguished by a superior location in the heart of Los Angeles. We admire the Soghomonian family for their dedication to the business and devotion to their customers, and pleased to include them in the ServNet family.”

The auction runs two sales every week, on Tuesdays at 1:30 pm and Fridays at 9:30 am, with an average consignment of 800 units weekly. Featured consignors include CPS, Mechanics Bank and Exeter, along with the major franchise dealerships in the Los Angeles Basin. 

AVDAA is owned and operated by the Soghomonian family, headed by Victor Soghomonian who built the auction in 1986.  Joined by his sons — Justin who serves as Vice President, and Brandon who is the auction’s online director and Controller — Soghomonian has built a thriving operation that stands as a family legacy, backed by strong relationships and customer-focused service.

AVDAA’s growing customer base has resulted in many facility improvements in recent years.  Continued growth has the Soghomonian family eyeing a move to an all-new 30-acre facility in 2024 just 15 minutes north of its current location. 

“ServNet auctions are known for the strength of their leadership, the quality of their employees, and the superior services they offer,” said Justin Soghomonian in the news release. “We look forward to an exciting future for us and our customers as we expand our presence in this market and take our place in ServNet’s national network.”

AVDAA is one of two independent auctions to join ServNet in recent months.  Before the addition of AVDAA, Great Lakes Auto Auction joined the ServNet roster.  Previously known as Wolfe’s South Bend Auto Auction, Great Lakes became part of the ServNet group when it was acquired by Ryan Clark and Chad Anderson, who are long-time operators of Greater Rockford Auto Auction in Rockford Illinois.

The facility includes four auction lanes, a recently renovated building including additional recon space on fifteen acres.  Complete auction services include full reconditioning, an on-site restaurant. The auction is located at 25784 State Road 2 in South Bend, Indiana

“Both All Valley Dealers Auto Auction and Great Lakes Auto Auction have established reputations for their dedication to their customers, high standards of service and commitment to the industry,” Bailey added. “The addition of these two strong auctions further strengthens ServNet’s position in the marketplace and brings the benefits of ServNet’s network to more customers in all parts of the country.”

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