An iSeeCars study found that purple- and red-colored cars hold their value the best in the sedan segment. But would you acquire them for fleet?
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Remarketing considerations begin before purchasing a vehicle and continue through its operational life. Fleet managers should always keep an eye to the future when managing fleet assets.
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Fleet managers choose vehicle color options for a variety of practical, economical, and psychological reasons. Choices should be made with an eye to the future and the consumers who ultimately buy out-of-service fleet vehicles.
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