For the first time in a decade, vehicle buyers were essentially paying sticker price (MSRP) for new vehicles.
The valuation analysts at Kelley Blue Book reported the estimated average transaction price for a light vehicle in the United States was $38,393 in November.
Trucks have shown the most strength of any segment with full-size trucks up 3%, while Kelley Blue Book shows midsize pickups rose 6%, aided by new and redesigned models.
The average transaction price for a new light vehicle in the U.S. was $37,590 in September, a 0.6% year-over-year increase, according to Kelley Blue Book.
KBB stated that OEMs, dealers, website publishers, and auto industry product developers can reach out to the company in order to begin the process of incorporating its five-year TCO data onto their websites.
The average transaction price for a light vehicle in the U.S. in June was $37,285.
Overall truck segments are declining but some truckmakers saw increases of up to 5% due to new 1/2-ton pickups.
For the third year in a row — and fourth overall — Toyota has earned Kelley Blue Book's overall Best Resale Value Award for mainstream brand.
One tactic that OEMs are leveraging in order to offset some of this growth is the use of incentives.
Deprecation was low through most of 2018. Segments such as sedans performed better than they have in years past, while trucks and SUVs continue to retain their values well.
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