Studies show the importance of brand strength, which is true in the full-size pickup truck segment where brand loyalty often runs deep and fierce.
Electrified Vehicles Interest Sets Another Record, Goes Mainstream
Consumer EV data indicates which models are most in demand and likely to command higher values. Ford revs up with four models in the Top 10 of most-shopped electrified vehicles, including the F-150 Lightning, F-150 Hybrid, and Maverick Hybrid.
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