ATLANTA – In its continued effort to help dealers buy, manage and sell their vehicle inventory more effectively, Manheim recently hosted its annual Dealer Advisory Board meeting in Napa Valley, Calif. Manheim’s top 20 dealers from across the country attended the two-day event, where the company’s executives addressed dealers’ most pressing questions, offered insights into industry trends and discussed how to strategically utilize the power of Manheim’s marketplace to drive business results.
“This was a great opportunity to listen to our customers and hear what’s on their minds,” said Susie Heins, vice president of dealer sales at Manheim. “We also wanted to provide a collaborative and interactive environment for these top Manheim customers by offering them a hands-on experience with our products so they could see all the ways our tools make it easier for dealers to do business.”
The event included a series of presentations, panels and breakout sessions that were led by a range of Manheim’s remarketing industry experts, including: Janet Barnard, executive vice president and chief operating officer; Joe George, senior vice president of product development and Nick Peluso, senior vice president of customer management. During the meeting, dealers were given the opportunity to “test-drive” some of Manheim’s latest technological innovations, including the recently launched myMobileListing app, a mobile application that allows dealers to list and disclose the condition of vehicles directly from their iPhone®or iPad®.
“All the technology Manheim has launched should get our wholesale units out to more buyers, turn inventory quicker and, best of all, bring in more money,” commented Harold Mclarty, vice president of pre-owned vehicles at Sonic Automotive and 2012 Dealer Advisory Board attendee.
In addition to discussing remarketing topics and business opportunities, Manheim executives used the event to share the company’s vision for the future with customers and provide a sneak peak at some upcoming solutions that will reinforce Manheim’s mission to enable dealers to conduct business anytime, anywhere and in any way they choose.
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