HERNDON, VA - Volkswagen of America announced it has launched WorldAuto, the Volkswagen brand’s first global used car program focusing on both pre-owned Volkswagen and non-Volkswagen vehicles.
Volkswagen, which recently reported a 35.6 percent increase over prior year sales and 26 consecutive months of year-on-year growth in the U.S., posted 6,864 certified pre-owned sales - a new record for the month of October. VWoA anticipates WorldAuto® will help its dealers increase customer satisfaction in the used car segment.
WorldAuto® is a unique Volkswagen-sponsored used car program that includes automobiles outside the Volkswagen brand. Volkswagen dealers will have the advantage of offering not only Volkswagen vehicles, but also different brands of cars that are inspected and protected through a third-party provider, with the attributes typically found in standard Certified Pre-Owned (CPO) programs. To date, every Volkswagen dealership has passed the comprehensive internal training requirement for the WorldAuto® program.