DELRAY BEACH, FL — FLD, Inc., a privately-held automobile remarketing company, announced that Rich Mallek has been hired as director of business development.
Mallek has seven years of marketing and sales experience, and previously worked at a full-service interactive advertising and marketing agency inBoca Raton. His previous work experience also includes positions with a marketing company focused on the financial industry and a leading business-to-business franchise company. He has worked alongside Fortune 1000 clients, helping them build their brands through online and offline marketing strategies.
“I look forward to working with FLD’s clients to develop a customized remarketing platform based on fleet makeup and their individual needs,” said Mallek.
“Rich’s experience with B2B direct marketing and his extensive background in both the financial and franchise industries is the perfect fit with FLD’s new wave of remarketing platforms and software services,” said Gary Mott, vice president of FLD. “His ability to tie in our robust online tools with our new mobile applications will help us reach new audiences and grow segments that were previously thought to be unique or niche markets.”
Mallek earned his bachelor’s degree in social sciences from the University o fMaryland.
For more information about FLD, visit www.fleetlease.com or call (800) 754-1522.