CARMEL, IN ADESA Mexico City announced the launch of LiveBlock at its auction located in Toluca, Mexico. This is the first time ADESA’s live online purchasing tool has been available to registered Mexican dealers.

Via real-time audio/visual feeds, LiveBlock simulcasts a live auction as it is happening. This allows customers to participate in an auction and bid alongside other dealers—all from the convenience of their home or office.

“Our customers are very excited about this new service,” said ADESA Mexico Managing Director Michel Gillies. “The customer who purchased the first vehicle online said he was amazed at how easy it was to buy a car right from his laptop. We expect LiveBlock to enhance our dealers’ productivity as well as allow for a significant cost reduction in dealer purchasing operations.”

LiveBlock is fully equipped with vehicle descriptions, detailed photos and condition reports. This allows customers to research vehicles before they hit the auction block. Then, they simply log in to LiveBlock to participate in a sale from virtually anywhere—saving them time away from the office and eliminating travel costs.

ADESA Mexico City has been serving the Mexican auto industry for more than 10 years. ADESA added a second location in Guadalajara in 2009 to further support local dealers.

ADESA Mexico City is located at Avenida Central No. 13 Manzana 2A, Toluca, Mexico. For more information, contact the auction directly at (011-52) 722-249-63-05.