ATLANTA – Manheim recently launched its Facebook page, located at www.facebook.com/Manheim, to gather feedback and respond to customers in preferred channels at a time when automotive conversations are increasing.
The company anticipates that its Facebook page and Twitter handle, @Manheim_US, will give dealers faster access to Manheim products and services, while providing a fun and informative forum for industry conversation. Manheim will also keep Facebook and Twitter accounts for individual auction locations, which will focus primarily on local sales and inventory.
Manheim’s social media accounts will post information about used vehicle market trends, upcoming Manheim sales and special offers, industry news and links to educational resources. Manheim will also highlight noteworthy sales, such as those which feature a high volume of inventory or special incentives. Additionally, the Facebook and Twitter profiles will help raise awareness for issues impacting the wholesale remarketing industry.
“We see social media as providing a great opportunity for us not only to share our thoughts and new product offerings, but for our customers to tell us what’s on their minds,” said Lynn Morgan, vice president of marketing and enterprise intelligence, Manheim. “While we’ll regularly post a wide variety of content, we are also very interested in hearing what dealers have to say.”
This social media focus comes at a time when Manheim is expanding its web-based and mobile resources. Earlier this year, the company launched Simulcast Everywhere, an online auction sales platform which allows dealers to buy and sell vehicles without any need to transport them to an auction. More recently, Manheim launched its Learning Center, a self-service resource which helps dealers learn how to buy and sell using Manheim’s various solutions.