GAINESVILLE, GA Black Book announced that Jared Kalfus has joined the company as its Director of Automotive Licensing. In this role, Kalfus will be responsible for leading Black Book’s efforts to increase data licensing revenue to OEMs, dealers, and value-added resellers who serve the dealer community.

Tom Cross, president of Black Book commented, “I am delighted to have Jared join our senior leadership.  He comes to us with a deep automotive background and significant exposure to the latest ideas and technologies that are rapidly becoming the new standards in retail.” 



Kalfus began his automotive career with Enterprise Rent a Car, and later joined, helping to grow the business into a leading automotive e-commerce destination.  He eventually moved to Manheim to help launch POINT, one of the original inventory management systems, and was soon promoted to Executive Director of Sales Operations for the Western United States. Most recently, he was the Vice President of Sales for Digital Air Strike, a leading social media and reputation management company serving the automotive industry.   

“I am excited about joining the Black Book organization,” remarked Kalfus.  “Throughout my entire automotive career, I have relied on Black Book’s values and have always had a great deal of respect for both the organization and the individuals who work there.  Black Book’s reputation is second to none, and I’m proud to have been asked to become a part of their team.”