EAST WINDSOR, CT - In life and business, timing is everything. An example of good timing occurred recently for GM’s remarketing department when it sold its 14 millionth vehicle at Southern Auto Auction in East Windsor, Conn. The March 28 sale coincided with the auction’s 65th anniversary. “The sale dovetailed nicely with Southern Auto Auction’s anniversary,” observed Dan Kennedy, manager for GM remarketing.
The sale included 181 dealers inlane or online. “There was a lot of excitement and hype—there was a state legislator in attendance, and the mayor of East Windsor gave Southern Auto Auction President Larry Tribble and GM keys to the city,” Kennedy commented.
The 14 millionth remarketed GM vehicle was a 2011 blue Chevrolet Equinox, which was bought by Todd Caputo, owner of Sun Chevrolet, Inc., of Chittenango, N.Y.
According to Kennedy, GM has been celebrating every 1 millionth vehicle sold at auction since 1982. And, while it’s a time to celebrate, the milestone holds a deeper significance for GM leadership.
“The 14 millionth remarketed GM vehicle is a milestone that signifies our commitment to providing dealers and customers quality used vehicles,” said Ed Peper, general manager, GM Fleet and Commercial Operations. “This is an important part of our business. High residuals translate to greater vehicle value, which benefits our dealers and customers of both pre-owned and new vehicles.”
Southern Auto Auction earned the right to sell the 14 millionth GM vehicle by winning an October 2011 contest by pulling the most sales from recently inactive dealers.