ATLANTA – Manheim Pennsylvania, the largest auto auction location in the world with 33 sale lanes offering 10,000 vehicles per week, ended its month-long Xtreme Spring Sale Event with a 100 Grander, Ultra Highline, and Classic Car sale. The special events concluded with a March 29 charity gala that was attended by nearly 600 dealers and raised $50,000 to benefit the Wounded Warrior Project (WWP), a national organization providing aid to injured servicemen and women.
Nearly 4,000 dealers attended the Thursday sale that featured the auction of a 2011 Jeep Wrangler and other prizes, with all proceeds going to WWP. Dealers attending the function donated a minimum of $25.
“We’re extremely proud to simultaneously bring back the 100 Grander Sale Event after ten years and to help a very worthy cause,” said Tim Van Dam, Manheim Pennsylvania vice president and general manager. “The Manheim Pennsylvania team pulled off the best promotional month in its history! It was very exciting!"
“I want to thank everyone at Cox Enterprises and Manheim, especially the crew at Manheim Pennsylvania, for all of their hard work throughout the week in making this such a wonderful and flawless event,” said Christopher Yasher, WWP alumni. “The Wounded Warrior Project is extremely grateful for this generous contribution that helps injured service members and provides services to meet their needs.”
The Xtreme Spring Sale Event started March 1 with many promotions and lane changes at their regular Friday auctions. These lane changes were put in place to help smaller dealers get numbers at this in-demand auction house. One of the changes was the introduction of the “Quad-Zone!” This brought 4 lanes together for an intense buying experience. It is an innovative way for dealers to use Manheim Pennsylvania’s two lanes with double-facing auction blocks. The auction also gave away one car a week, had a gala event after the 100 Grander Sale and other giveaways!
“Manheim Pennsylvania was the ideal place for an event of this magnitude,” said Susie Heins, Manheim dealer sales vice president. “We mobilized Manheim’s 250-plus Field Sales Team, enabling our dealers to buy or send units any way they choose – via mobile, digitally or attending the sale personally.”