MT. ARLINGTON, NJ - The International Automotive Remarketers Alliance (IARA) announced that General Motors Financial of Canada joined the Alliance. 

"We are excited to have GM Financial Canada join our growing consignor group. The company’s industry-leading remarketing program brings a wealth of experience to our association," said Matt Marks, executive director for the IARA.                      

The primary purpose of the IARA is to provide a forum in which members are able to maximize remarketed vehicle portfolio values. Functions include:

  • Facilitate standardization of processes within the industry.
  • Provide a medium to facilitate joint initiatives among Alliance members.
  • Develop performance measurements for the industry.
  • Provide a forum for sharing ideas, knowledge, and best practices.
  • Encourage and support member adherence to the IARA Code of Ethics.
  • Share information on legislative and regulatory issues impacting the
    remarketing industry.
  • Provide a lobbying body to address legislative issues.
  • Provide a process of continuing education focused on the support of best
    practices in the remarketing industry.                                                                                                               

About GM Financial

General Motors Financial of Canada, Ltd. is a subsidiary of General Motors Financial Company, Inc. GM Financial provides auto finance solutions through auto dealers across the United States and Canada. GM Financial has approximately 3,500 employees, 700,000 customers and $11 billion in auto receivables and leased vehicles. The Company is a wholly-owned subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit

About the IARA

The IARA was created in 2001 in response to a realization by several vehicle remarketing organizations that this multi-billion dollar per year industry had no direct representative organization. The IARA conducts two semiannual Roundtable industry meetings, one of which is in conjunction with a national remarketing conference. Further information is available at