LAS VEGAS - CarsDirect has enhanced its used-car listings at carsdirect.com and sellmycar.com with Carfax Vehicle History Reports so dealers can sell cars faster. Online shoppers get free Carfax Reports with every vehicle listed by a Carfax-subscribing dealer. Previous studies show that Carfax Reports greatly influence a buyers' dealer choice and improve inventory turn by 12 days on average.
"CarsDirect has always carefully evaluated new features to ensure that all innovations we make are truly mutually beneficial to both consumers and to our dealer partners," said Curt Cozadd, Vice President of Marketing at CarsDirect. "The addition of free Carfax Vehicle History Reports on our used listings is a perfect example of such a feature. Consumers benefit from the added peace of mind a vehicle history report provides, while dealers benefit from potentially faster sales from informed buyers."
CarsDirect automatically links Carfax Reports dealers run to the search results and vehicle details pages on carsdirect.com and sellmycar.com. Online shoppers can see all the Carfax information for a particular vehicle with a single mouse click. Other CarsDirect improvements include identifying Carfax 1-Owner cars, premium vehicles that have had only one owner and may be worth more to buyers.
"Carfax and CarsDirect are meeting the needs of our customers," said Larry Gamache, communications director at Carfax. "Consumers and dealers alike want Carfax Reports included with vehicles listed online. This decisive choice by CarsDirect helps online shoppers buy with greater confidence and dealers sell cars faster."