IRVINE, CA - Kelley Blue Book, announced its newly formed relationship with Auction Genius, a Web-based software provider for auto dealers buying vehicles at auction.  The Kelley Blue Book Auction Value is now integrated into the Auction Genius product to help dealers make the best purchase possible.

With a combined screen view, dealers that use the Auction Genius product can quickly evaluate more vehicles in less time and participate in more auctions. The product incorporates both local auction and vehicle specific information in one place to help dealers make smarter buying assessments. 

Access to the vehicle information and the Kelley Blue Book Auction Value, as cars enter the lane, will help dealers eliminate the time invested in research beforehand and support their decisions at auction. 

"Kelley Blue Book values are developed using hundreds of data sources, millions of vehicle data points and are specific for 51 distinct regions," said Juan Flores, director of vehicle valuation for Kelley Blue Book. "Having the vehicle valuations readily available during a live auction not only empowers the dealer to make the best purchase decisions for his or her lot, but also offers relevant and timely information about what should be paid for a particular model."

Using Auction Genius reduces prep time and with Kelley Blue Book Values and other important research information in one location, dealers can expand their reach and improve purchase effectiveness. 

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