ATLANTA - A recent partnership between Manheim and Chapman Automotive Group, an auto retailer with more than 20 locations in Tucson, Phoenix, and Las Vegas, resulted in significant increases in units sold during the inaugural sale in November.
Prior to the exclusive partnership with Manheim, Chapman had averaged weekly units in the double digits. Chapman sought the advice of Manheim Consulting, which provided a report detailing numerous opportunities to increase profitability by using Manheim's diverse remarketing services. In late October of this year, Chapman moved its entire inventory to Manheim, and concluded its first sale in-lane and on OVE.com in November. Chapman now has tripled the previous weekly volume and is forecasting to sell over 5000 units a year with Manheim.
"Chapman believes in basic and important business principles, three of which are people, products and processes," said Eddie Espinosa, corporate general manager, Chapman Automotive Group. "Manheim embodies these principles, and their outstanding service coupled with their impressive array of products has allowed us to streamline many processes and become more efficient."
As a part of this long-term partnership, Manheim will provide a weekly OVE.com sale for Chapman. Any no-sales from the OVE.com sale will then be brought to Manheim Phoenix to be sold in-lane. Chapman has also taken advantage of Manheim Simulcast as a means to sell some of their inventory. Chapman's performance is above the auction dealer consignment average.
"Manheim's Condition Reports really bring a great deal of value to our Simulcast sales," Espinosa added. "Buyers are willing to pay more because they are confident in the quality of the inventory."
Manheim and Chapman Automotive Group have enjoyed a business relationship for more than a decade. This new partnership utilizes Manheim's "one partner, one market" model, designed to provide an individualized and comprehensive solution based upon the needs of the customer.
"Manheim is excited to be the full service wholesale provider for leading retailers like Chapman Automotive Group," said Rob Touchette, general sales manager, Manheim. "We are pleased with the initial sales results and look forward to seeing how our sophisticated digital tools such as Bid and Buy, Make an Offer and Simulcast proxy bidding will create additional opportunities for Chapman."