ATLANTA – With offerings as diverse as the vehicle marketplace and access to more inventory than anyone else, Manheim recently launched a campaign for current as well as prospective buyer and sellers. Launched June 15, the transactional promotion for OVE.com offers a variety of rebates and incentives to dealers that vary depending on whether they are current or new buyers and sellers.
- Current Buyers – the highest historical volume dealers receive an instant reward along with an incentive based on a certain volume of vehicles purchased.
- New Buyers – receive an incentive for every dealer vehicle purchased during the campaign.
- Current Sellers – the highest historical volume dealers receive an instant reward along with an incentive based on a certain volume of vehicles purchased.
- New Sellers – when selling with a condition report, will receive a gift card based on the number of cars they sell.
A month into the promotion, results continue to show growth. “We’re excited about the results we’re seeing from this promotion,” said Nick Peluso, senior vice president, customer management, Manheim. “In the first few weeks alone, we’ve seen hundreds of new buyers do business with us. But this promotion is more than just generating new business for Manheim; it’s about providing another way to help our customers increase their sales.”
Manheim has seen a steady increase in the number of online bidders and the number of vehicles they purchase. The largest gains have come via OVE.com, which saw a 10-percent increase in buyers from January-June, 2011, compared with January-June, 2010.
Dealers have always been the backbone of the vehicle remarketing business, and Manheim has a history of helping dealers succeed. For example, every dealer is matched with a Manheim representative who knows and understands his or her buying and selling behaviors and needs. Peluso continued, “We have more employees focused on day-to-day sales and marketing than anyone else in the industry. We’re committed to going beyond just a buyer or seller relationship – we’re partnering with dealers to help them find solutions to grow their businesses.”
The promotion is just part of numerous ways Manheim works to support dealers. From customized training offered by The Wholesale Institute (TWI) to providing the most feature-rich mobile offerings in the industry, Manheim is focused on understanding what value means to each of its customers and continuously providing solutions to fit customers’ needs.
Dealers who are interested in learning more about the current promotion can contact their local rep by visiting < /> or by calling (866) MANHEIM.
Given the positive feedback and results from the current promotion, Manheim is considering the launch of another campaign starting in September that will reward dealers who leverage Manheim’s offsite services and sell their vehicles without having to take them to auction. Customers will receive communications about the promotions before the fall campaign launch.
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