IRVINE, Calif. – Kelley Blue Book’s, a leading provider of new car and used car information, announces its participation in the National Independent Automotive Dealers Association (NIADA) National Member Benefit Program, putting trusted, accurate information in the hands of dealers across the country. The National Member Benefit Program was founded by NIADA to provide an extensive, highly vetted roster of reliable companies that will offer products and services for members.

“Kelley Blue Book’s superior reputation within the automotive industry made it an obvious addition to the program,” said Scott Lilja, vice president of member services for NIADA. “NIADA members will greatly benefit from Kelley Blue Book’s more than 85 years of experience and vast product offerings.”

With the company’s massive increase in data collection, greater transparency into its processes, sophisticated forecasting models and formidable analytic capabilities, businesses and consumers can now, more than ever, look to Kelley Blue Book’s weekly values as the most trusted in the industry.

“Kelley Blue Book’s analytic capabilities provide dealers and the industry with unrivaled insights into the future of the automotive marketplace, continuing the company's preeminence in vehicle pricing and values,” said Paul Johnson, president and CEO for Kelley Blue Book. “With our game-changing enhancements in data collection, advanced statistical modeling and personnel, businesses can manage inventory more effectively and profitably than ever before.”