TORONTO – OPENLANE, Inc., announced the availability of a Canadian mobile site for dealers to have immediate access to their OPENLANE accounts from their Apple iPhone/iPod touch and Google Android-based smartphones. Dealers with existing OPENLANE accounts will have real-time access to vehicles they’ve bid on or are watching on from the convenience of their mobile devices for anytime, anywhere access. The Canadian mobile site will be available in both English and French language versions.

The launch of the Canadian mobile site follows on the heels of the U.S.-mobile site launched earlier this year at the NADA 2011 Convention. The Canadian mobile site offers the same features and functionality as its U.S.-counterpart including quick and easy access to vehicles, the ability to search an inventory base that includes thousands of vehicles, high resolution photographs, full vehicle condition reports and the ability to purchase straight from their mobile phones.

In addition, both mobile sites are introducing two new features – One-Click Rebid and the ability to configure Default Checkout Options – that will make the site even easier to use. Dealers who have enabled One-Click Rebid can quickly place subsequent bids on a vehicle directly from their phone without having to reselect checkout options such as payment and transport preference. For dealers who have enabled Default Checkout Options, payment, transport, and other preferences will be pre-selected when they place a bid, purchase or make an offer on a vehicle. Both new features can be configured from the My Account page.

“I’m really excited that I can access my entire OPENLANE account when I’m out traveling and away from the dealership now,” said Jason Melville, Used Car Manager, Jackson’s Toyota in Ontario. “Being able to monitor my Watchlist items will ensure that I stay ahead of the auction bids and get the vehicles that I need for my dealership.”

OPENLANE’s mission is to make the wholesale transaction process as easy and efficient as possible for dealers everywhere at any time. By providing customers with an added method for buying and selling vehicles from their smartphones, dealers now have access to the convenience and breadth of OPENLANE’s wholesale auction at their fingertips both when they are at the dealership or on the road.

“We’ve always been committed to providing our dealers with the most efficient sales process possible,” said Clark Hammond, Director of Product Management, OPENLANE. “Our dealers are becoming increasingly reliant on their mobile devices to communicate and conduct business and we wanted to ensure that all their OPENLANE needs were met while they were on-the-go. By providing them with a full-featured mobile site, they can now rest assured that they will never miss an important sale.”