SANTA MONICA, CA - TrueCar, which provides consumers with reliable, trustworthy car pricing information, has reached an agreement with National Auto Research, a division of Hearst Business Media, to license Black Book used-car values. This allows TrueCar to provide richer information and further enhance its recently launched used car pricing website, ClearBook.com, with extensive information supplied by Black Book, a valued automotive industry resource for more than 60 years.
ClearBook is the first used vehicle pricing website, free to consumers, that analyzes listing and transaction prices for the used car marketplace. With ClearBook, used car purchasers obtain objective, unbiased price guidance for a car based on year, make, model, mileage and condition. With the addition of Black Book's values, the industry's most relied upon source for trade-in prices, consumers will now know the real value of their trade-in before they walk into the dealership, helping to facilitate a fair transaction between buyer and seller.
Scott Painter, CEO and Founder of TrueCar and ClearBook, said, "Black Book's data is an invaluable tool in generating a fair value for the sale or trade-in price of a used vehicle. Consumers in the market for a used car will benefit greatly from this relationship."
The next ClearBook upgrade will combine trade-in value, target sales price, and list price to give buyers and sellers the most transparent view into vehicle pricing, whether that vehicle is a trade-in or sold privately.
Tom Cross, President of Black Book, said, "Pricing transparency helps consumers and dealers make the car buying and selling processes easier. Black Book's retail trade-in pricing provides consumers with very accurate and up to date insight into the used car trade-in market and nicely rounds out the ClearBook.com experience. We are delighted to be working with the TrueCar team, and are excited about the value that this new tool brings to automotive consumers."
Painter went on to say, "Black Book's commitment to comprehensive, unbiased pricing information is in lock-step with the goals we have set to create a fair, trustworthy and informed marketplace. Black Book partnering with us is a ringing endorsement of the value proposition ClearBook and TrueCar both offer consumers."