SACRAMENTO - Brasher's Sacramento Auto Auction celebrated its 33rd Anniversary with a two-day celebration March 29-30. The event kicked-off with "Brasher's Live!" on Monday night, when the auction entertained customers at 5 p.m. with a catered dinner followed by a performance by comedian Maz Jobrani.
After the dinner and show on Monday evening, Brasher's held a 500-unit sale, followed up on Tuesday with more than 2,000 units.
"We're proud to mark 33 years in Sacramento," said John Brasher, auction president. "We celebrat[ed] with a special event that has become part of an annual tradition here at Brasher's Sacramento Auto Auction: two days of fun, food, and celebration, and one of the best times of the year to buy and sell vehicles in Northern California."
Brasher explained that customers attending Brasher's LIVE! On Monday evening saw the auction in a way they've never seen it before. The auction arena was transformed into a formal banquet room, complete with flowers, candlelight, and a catered menu. Following dinner, the auction's guests moved into Brasher's LIVE! Comedy club, for a performance by comedian Maz Jobrani.
The auction featured vehicles from Ford Motor Company, ARI, Golden One Wells Fargo Dealer Services, Wheels, and a number of new car dealers.
On Tuesday, buyers and sellers returned to the auction for the biggest sale of the year, free lunch, and a sale-end drawing for an F-150 Harley Davidson Edition Crew Cab.
Featured national consignors included Ford Credit, AmeriCredit, Repo Remarketing, Enterprise, Hertz, DTG, Donlen and more.