DETROIT - SmartAuction, Ally Financial’s online used vehicle auction, received the 2010 “Best Performance – eChannel” award from Avis Budget Group. The award was announced at the 2011 Conference of Automotive Remarketing (CAR).
According to Greg Thibault, Avis Budget Group’s vice president of Fleet Disposal, SmartAuction helped Avis Budget Group remarket more vehicles from its fleet than any other online auction company in 2010 and had consistently high performance levels within several key measurement statistics.
”Avis Budget Group relies on all of its remarketing service providers to meet or exceed certain performance metrics each year, and Smart Auction delivered exceptional results for us in 2010.”
Mark Newman, SmartAuction managing director, said the company’s strategy to provide a wide range of high-quality used vehicles to dealers creates an attractive platform for consignors, including rental car companies. With an average 13,500 vehicles posted on the site daily representing 40 different makes, dealers have a broad array of products to review and purchase to help stock their used vehicle lots.
“Highly engaged consignors like Avis Budget Group have found they are able to efficiently market their inventory with tools like SmartAuction because of the quality of the dealer community it draws,” said Newman. “We appreciate the recognition of our efforts as a leading auction channel and look forward to helping Avis Budget Group and other SmartAuction users continue to match the right vehicle with the right customer.”