MT. ARLINGTON, NJ - The International Automotive Remarketers Alliance (IARA) announced a new member campaign kickoff at the 2011 Conference of Automotive Remarketing (CAR), March 9-10 in Las Vegas at Caesars Palace.

Any new member joining now and within 60 days after the CAR Conference will receive a $200 discount on their first year’s membership dues. IARA will be located in booth number 20 at CAR 2011 and invites everyone to come by and pick up a copy of "Why IARA." In addition, the IARA will be having a drawing for a free registration (worth $495) to attend the IARA August Roundtable in Dallas, August 16-17.

For more information about the IARA, visit