DELRAY BEACH, FL - FLD, Inc., an automotive remarketing leader for 30 years, announced the launch of, a groundbreaking online marketplace for asset managers and commercial and municipal fleet managers to sell surplus inventory.

ActionAssets utilizes a unique web-based marketplace that connects sellers to buyers for a wide range of surplus inventory in an open sale environment. “ActionAssets is built for speed, efficiency and a reduced cost of sale,” said Gary Mott, vice president, FLD, Inc. offers a “one-stop-selling” platform for disposal of surplus assets. Sellers can combine conventional fleet assets such as cars, trucks, vans and specialized equipment with non-rolling assets such office equipment and even unique inventory such as real estate and satellite dishes.

ActionAssets offers consignors a guaranteed reserve on all titled vehicle assets and most bills of sale on road equipment. Once the condition report has been submitted, ActionAssets sets a guaranteed price on the asset. If the asset does not get a bid greater than the guarantee, ActionAssets will buy the asset for that price, or the consignor can relist or sell elsewhere. As well, the bidding starts at the guaranteed price, not below. This “Absolute” price means buyers don’t have to wait for bids to hit a reserve—the reserve is met on the first bid, leading to a quicker sale. has streamlined the sales process with a comprehensive suite of web tools.

Buyers have one point of contact to complete all transactions and have multiple online payment options. Sellers can track sales easily in multiple formats, while archived data is readily accessible. Standardized condition reports make it easy to assess the current state of any asset on the site, regardless of the seller. Sellers are free to write their own condition reports or use ActionAsset’s condition report writing service. These and other services are offered at little to no cost.

The platform is driven by its parent its company, FLD, Inc., and is backed by FLD’s 30 years’ experience in automotive remarketing. “FLD brings tremendous value in its investment in technology to the ActionAssets platform,” said Mott. “FLD opens doors for our clients to multiple markets of potential buyers for the maximum return on investment. We’re ‘market makers.’”