FRANKLIN, TN - Representatives from some of the nation’s largest remarketers met with auction owners during ServNet’s first “Meet the Owners” event of 2010, held May 5 in Dallas.
The event marked the third in as many years to be held in the Dallas area, and is part of a series of meetings held in various parts of the country, planned to strengthen relationships between ServNet auction owners and remarketers across the U.S..
Representatives from Chrysler Financial, GMAC, Mercedes Benz Credit, AmeriCredit, Hertz, Santander Consumer USA, American Honda Finance, and Wells Fargo Dealer Services attended the event, participating in discussions with members of ServNet’s executive staff and owners of the 22 independent auctions in the ServNet auction group.
Jeff Brasher, ServNet President and owner of the Brasher’s Reno Auto Auction, and ServNet CEO Pierre Pons hosted the event. In welcoming the group, the pair highlighted the strengths of the members of the ServNet Auction Group: long-term, multi-generational, independent ownership; established business practices; well-maintained facilities; and cutting edge technology.
“A strong internet presence and online selling capabilities are essential in today’s marketplace, said Brasher. “ServNet auctions stand among the leaders in the industry with online tools that not only facilitate inventory searches, but offer simulcast auction selling through a variety of channels, including AuctionPipeline, which was created and developed by a team of ServNet auctions to deliver comprehensive online buying and selling capabilities.”
Brasher pointed out that AuctionPipeline currently offers 100 simulcast lanes, includes a real-time inventory of more than 75,000 vehicles, and receives data from 82 reporting auctions. “ServNet’s participation in AuctionPipeline puts our auctions on an equal footing with upstream and special event sales,” said Brasher.
Pons noted that ServNet Auctions are able to provide national accounts with comprehensive analytical reporting, drawing on the data available from AuctionPipeline. “With ServNet’s national footprint and the full participation of our member auctions, we’re able to provide our customers with market data for all regions, coast to coast,” explained Pons.
“ServNet auctions continue to raise the bar in the industry with the development of new technology, improved selling tools and a shared commitment to the values that have kept these independent auctions at the forefront of the industry for decades,” said Pons.