ATLANTA – Manheim announced the launch of its new Daily Sales program, an expanded portfolio of online buying and selling opportunities for dealers and consignors. Designed to capitalize on the popularity and success of its current Online Event Sales efforts, the Daily Sales program brings together existing Online Event Sales such as Manheim Monday, Dealer Wednesday, Thunder Thursday, and M’OVE it Friday with newly-launched Online Event Sales, creating a comprehensive online line-up of fresh inventory for dealers.
Individual Online Event Sales are designed to address specific needs of Manheim’s customers. With Manheim Monday, the company took what was a traditionally slow sale day for auction locations and created a highly successful program that helps dealers to search, buy and sell the freshest used vehicle inventory online. Today, 60 percent of all transactions each Monday on OVE.com occur during a Manheim Monday Event Sale.
“Since introducing Online Event Sales last year, the feedback from both buyers and sellers has been extremely positive, so Manheim decided to offer these sales daily,” said Nick Peluso, senior vice president customer management, Manheim. “The program provides the freshest inventory for buyers and selling opportunities for both dealer and commercial consignors. Promoting Daily Sales on Manheim.com allows us to inform customers of all the buying opportunities Manheim offers, from Manheim Monday to weekend events and everything in between.”
In conjunction with the launch of Daily Sales, Manheim also introduced a promotional campaign to keep its customers informed about the variety of online events happening daily at Manheim. As part of the campaign, Daily Sales promotional e-mails will provide dealers with regular news and updates on upcoming sales. In addition, an interactive calendar on Manheim.com will ensure that all visitors can track and set updates for sales in which they are specifically interested. Promotion for the Daily Sales line-up also include a banner ad campaign and advertising at Manheim’s in-lane auction locations, ensuring that even more buyers and sellers connect online.
Customers who want to stay up-to-date on Daily Sales digitally can add events to their electronic calendars, set reminders for specific event sales and receive alerts through e-mail on the Daily Sales web page by clicking on the sale of interest.
To learn more about Daily Sales, customers are invited to visit www.manheim.com.