OKLAHOMA CITY - Dealers Auto Auction of Oklahoma City hosted the "sweetest" sale of the year Feb. 11, offering 990 vehicles and multiple chances for buyers to win gifts that promised to make a good impression on their sweethearts on Valentine's Day.
DAA/OKC's sale included vehicles from a number of fleet/lease and institutional consignors, including GMAC Financial Services, GMAC SmartLane, Enterprise Holdings, Auto Advance Finance, Avis Budget Group, LK Auto Remarketing, Thrifty, Alamo, Hertz, Budget, and Remarketing Services of America.
"The market is on an upswing, and dealers are motivated to buy," said DAA/OKC General Manager Bruce Beam. "We 'sweetened' the deal for several lucky customers with gifts and prizes that came along just in time for Valentine's Day!"
Beam explained that HSBC, AmeriCredit, and GMAC all offered prize drawings for buyers in their lanes. Dealers purchasing from HSBC qualified for drawings for two diamond necklaces. AmeriCredit buyers were entered into a drawing for a Pandora bracelet. Every dealer buying in the GMAC lane received a box of chocolates and were entered into a sale-end drawing for another diamond necklace.
"The lane promotions added a lot of excitement to the sale, and set the stage for our grand prize drawing at the end of the day," said Beam. "Every dealer buying that day qualified for a chance to win a great Valentine's Package: a $200 voucher for a stay at the Hyatt Hotel, a $200 Visa Cash Card for dinner and entertainment, and a big box of chocolate to top it all off. The winner was thrilled…and so was his Valentine!"
Beam reports that 702 buyers attended the Valentine's Sale at DAA/OKC, and that the auction posted an overall sales rate of 62.5 percent by day's end.
Opened in 1988 by owner and president Gary Smith, DAA/OKC hosts a GM Factory Sponsored Auction every other Tuesday at 10 am, and a regular consignment sale every Thursday at 8:30 am. Located on 125 acres, the auction includes 11 auction lanes, a full service restaurant, and over 130,000 square feet of recon, mechanical and body/paint shop facilities. Offering 1,200 to 1,500 vehicles at its weekly sales, DAA/OKC delivers the highest sales percentage of any independent auction in the region.