ATLANTA – Manheim, the world’s leading provider of vehicle remarketing services, announced the launch of Manheim Direct, a wholesale vehicle program that allows dealers and commercial consignors to sell inventory online without transporting vehicles to Manheim operating locations.

Manheim Direct was developed in response to feedback from dealers and commercial consignors looking for ways to improve business efficiencies, while taking advantage of the selling power that Manheim offers. Asbury Automotive Group, Inc., one of the largest automotive retailers in the United States, is one of several dealer groups that have already implemented Manheim Direct.

Asbury’s Manheim Direct remarketing solution includes selling vehicles straight off its dealership lots through a broad mix of Manheim remarketing channels. Like other Manheim Direct customers, Asbury’s process begins online with closed and open sales, but it can also include in-lane sales when warranted. "By streamlining our process through Manheim Direct, we expect to significantly reduce all expenses associated with shipping and selling cars at brick-and-mortar auctions," said Michael Kearney, chief operating officer, Asbury.

Manheim Direct affords sellers benefits including:

  1. The ability to list inventory for sale from remote locations, including rental car locations, dealer lots and marshalling yards, eliminating the need to transport inventory to a Manheim operating location for online sale.

  2. A Manheim-approved listing service delivered directly to the seller’s location that positions inventory for selling success by capturing all the condition information that online buyers demand.

"Our customers told us they wanted all the benefits of Manheim delivered direct to their inventory’s location," said Sue Boehlke, senior vice president, Manheim Online Solutions and Technology. "Manheim Direct does this by giving dealers and commercial consignors the ability to list inventory from anywhere, helping these sellers reduce days to sell and driving down remarketing costs. These two benefits are good news for buyers, as well. Minimal wait times for consignors to create listings mean that buyers have access to the freshest inventory possible."

"Manheim Direct is helping Asbury facilitate a variety of transaction types, including retail, open wholesale and closed dealer-to-dealer sales within its own dealer network. We expect Asbury to have greater control over its pre-owned vehicle inventory by participating in this program, and to gain efficiencies throughout its entire remarketing cycle," said Nick Peluso, senior vice president of Customer Management.

Manheim Direct is available to commercial consignors and dealers nationwide. For more information, dealers are encouraged to contact the online manager at their local Manheim operating location. Manheim location contact information can be found at Commercial consignors should reach out to their account manager in Manheim Customer Management.