MT. ARLINGTON, NJ – The International Automotive Remarketers Alliance (IARA), a nonprofit organization dedicated to the continuous improvement of the vehicle remarketing industry, announced the launch of a four-year sponsorship agreement with Manheim, a world-leading provider of vehicle remarketing services. The partnership is designed to maximize support for, and interests of vehicle remarketers nationwide.

Effective this month, Manheim will be IARA’s lead sponsor and supporter of the organization’s professional development and grassroots efforts. Under the agreement, Manheim will draw on its industry expertise to assist IARA in program development, and will provide executives to speak at a wide array of IARA industry events.

“Manheim is committed to doing its part to support ongoing industry education and development,” said Lynn Morgan, vice president, Manheim Marketing and Consulting. “By supporting IARA, we believe we can offer resources to IARA members that no other company can provide. We are very excited about this new relationship and look forward to collaborating with IARA on ways to help members and the industry.”

Also included in the agreement is IARA access to Manheim Consulting, Manheim’s team of automotive strategy consultants and analysts. Manheim Consulting will provide industry expertise and analysis for the development of IARA white papers, conference preparation and other association business.

“We are extremely pleased to have Manheim’s support of IARA. Their sponsorship is vitally important to helping our organization drive continued momentum with current members as well as assist in attracting new ones,” said Matt Marks, executive director, IARA. “With Manheim’s involvement, we’ll be able to increase our industry presence, build a stronger organization and take action on vehicle remarketing issues and trends that affect our members.”