IRVINE, CA – CDM Dealer Services, a Kelley Blue Book company, announced the launch of the Blue Seal Listings program to its customers on kbb.com’s new classified section, The Trusted Marketplace.
The Blue Seal Listings treatment will allow dealers with inventory collected and managed by CDM Dealer Services to have a special notation on their listings, informing car shoppers that the information and photographs contained in the classified listing were gathered directly by CDM Dealer Services.
The Blue Seal treatment will appear within the Used Car Inventory experience. For CDM Dealer Services customers who also are Kelley Blue Book Dealer Showcase customers, the Blue Seal treatment will appear on their feature-rich Dealer Storefront page and within kbb.com’s New and Used Car Inventory.
“With The Trusted Marketplace, dealers have the opportunity to market inventory to an immense number of serious online shoppers from kbb.com’s 13 million monthly visits,” said Mike Romano, chief operating officer for CDMdata, Inc., and senior vice president of dealer strategy for Kelley Blue Book. “With the unique Blue Seal merchandising call-out provided to CDM Dealer Services customers, dealers can set themselves apart, making their listings more appealing and potentially attracting more sales by showing consumers the information was collected by professionals. Dealers benefit from a larger marketable audience and recognition within classifieds.”
In addition to special Blue Seal recognition on Kelley Blue Book’s The Trusted Marketplace, CDM customers receive merchandising treatments to identify their vehicles as “newly listed” or “price lowered.” Vehicle listings through CDM also include Kelley Blue Book Suggested Retail Values and Kelley Blue Book Digital Window Stickers integrated within their classified ads on kbb.com.
For more information about Kelley Blue Book and CDM dealer products, services and solutions, please contact 866-379-CDM1, Option 1, or visit www.cdmdata.com.